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Seventh Generation Mission Statement:

To inspire a more conscious and sustainable world by being an authentic force for positive change.

Just heard about Seventh Generation?

Seventh Generation is the leading brand of household and personal care products in the USA that help protect human health and the environment.  Established in 1988, the Burlington, Vermont based company remains an independent, privately-held company distributing products to natural food stores, supermarkets, mass merchants, and online retailers across the United States and Canada. Some of their products are now available in Australia.

Seventh Generation as a company, is always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet.

Seventh Generation's business practices focus on offering people varied avenues to express their idealism, passion, and commitment to causes larger than themselves. If you want to know more about this company, please visit and learn about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com <http://www.7genreport.com>

John Replogle, President & CEO of Seventh Generation

John Replogle (rep-luh-gul) joined Seventh Generation in March of 2011. He comes to us from Burt's Bees, the leading Earth-friendly, natural personal care products company, where he served starting in January 2006 as President and Chief Executive Officer. Prior to Burt's Bees, John spent three years at Unilever, where he managed the skin care division and helped to launch the Real Beauty campaign for Dove and establish the Dove Self-Esteem Fund.

John's commitment to conscious consumerism and the triple bottom line factored heavily into his decision to join the Seventh Generation team.
"Business is one of the most powerful instruments for meaningful change on our planet.  I believe we've only just begun to explore the possibilities inherent in our products, our mission, and ourselves. It will be a privilege to build on Seventh Generation's 23-year legacy and commitment to the Great Law of the Iroquois Confederacy:  In our every deliberation, we must consider the impact of our decisions on the next seven generations."

An avid outdoorsman, John will be right at home among the lakes, hills, and hiking trails of the Green Mountain State.  In fact, his new role at Seventh Generation marks a return to his New England roots where he was raised and educated—first at Dartmouth College, where he earned a B.A. in History, and later, as an MBA student and graduate of Harvard Business School.
A father of four, John and his wife Kristin count Seventh Generation liquid laundry detergent among their favorite products.

Julia Roberts 'I use Seventh Generation (chlorine-free, non toxic) diapers for Finn and Hazel'

Michelle Williams with daughther Mathilda in Seventh Generation

Nicole Richie "I use Seventh Generation diapers and we don't use baby wipes