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AUSTRALIAN ORGANIC MARKET REPORT 2017

THE RECENT RELEASE OF THE AUSTRALIAN ORGANIC MARKET
REPORT 2017 HAS HIGHLIGHTED THE IMPORTANCE OF ORGANIC
PRODUCTS FOR AUSTRALIANS IS GROWING and a Personal Health
Crisis is one of the number one factors for people choosing
organic.

The Australian Organic Market Report has been published for 2017 based on research by the Mobium Group, Swinburne University of Technology and ABS statistics.

Key findings from the 2017 Australian Organic Market Report include:

  • The number of certified organic operations in Australia grew by 5%.
  • The tonnes of organic products exported from Australia grew by 17%.
  • Bakery items showed more than four-fold export growth between 2015 and 2016.
  • Exports of sheep/lamb meat, cosmetics, alcoholic drinks, dairy products and chicken all showed exceptional growth.
  • Australia has 53% of the world’s organic farmland
  • More than two out of three Australian households (63%) purchased one organic product in the past year, with personal health having the strongest influence for the household buyer
  • The top perceived benefits of buying organic include: chemical and additive free, environmentally friendly, free-range and non-GMO
  • Production factors including origin and traceability of food are increasingly important to Australian consumers. Impacts on the environment was a key motivation for 41% of shoppers to start buying organic. New Australian Made Labelling Laws will now give consumers greater transparency and understanding of the true origin of products.
  • Consumers prefer smaller health food and organic stores as trusted sources of certified organic vs the supermarket. This included 70% had the strongest confidence in specialised organic and wholefood stores
  • People aged between 18 – 29), with their preferred shopping method being online via mobile phone
  • Popular organic categories include fresh fruit and veg, followed by dairy, home-cooking ingredients and eggs
  • Growth of sales in organic packaged food & beverages in 2017 is predicted to be 4.3%
  • The awareness of organic certification continues to increase, with two-thirds of shoppers noting that an organic certification mark increases their confidence in purchasing an authentic product. Labelling and packaging deemed the number one source for gaining product information
  • The largest barriers to purchase of organic products remain value, trust and access
    Nature’s Child has been loved as Australia’s first organic baby store since 2000 by Organic Mums and Dads all over Australia. Our Brand can be found in the USA, Malaysia, New Zealand and the UK as well as health food stores and some IGA stores throughout Australia.
  • Nature’s Child is the premier voice and authority on organic integrity in the baby industry in Australia. You can contact Nature’s Child at wholesale@natureschild.com.au to stock our premium certified organic baby skincare and organic cotton for your store.To view the report in full visit: http://austorganic.com/ao-market-report/You can download your copy of the report australian organic market report
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China and USA demand Australian Organic Baby Products

Its like every other day, I come into work and am delighted by all my on line orders. But today, I am alerted to a different kind of order. A student needs 12 of our certified organic bottom balm overnight as they are flying out of Australia the next day. There is something else I recognize about the order, the name is Chinese. I immediately understand what is happening as we get these orders regularly. We ship the order express post. Mission accomplished before the flight leaves back to China.

You see, this order was not for the person who purchased it, it is one of the growing number of on line orders we get for students who are visiting Australia for as little as 7 days for a “shopping trip”. They have been paid by a number of Chinese families to pick up organic baby products specificially Made in Australia for their babies that they cannot get easily in China.

Another order comes from New York. I start a chat with this mother as I am intrigued about how she found out about us. I often like to create a conversation with overseas clients as it helps us prevent on line fraud. “I found out about you on instagram” she tells me. “we love the purity of Australian Products” Well there you go! It is very exciting shipping to New York, one of the fashion capitalis of the world and to know that a little bit of Nature’s Child and Byron Bay is being used on little American babies.

Just like China, Americans love Australian made products. China and the USA perceive Australia as having high-quality products and their massive populations create a massive opportunity.

Journalist Charis Chang has been following the shopping trends of the Chinese in Australia. She says that “Businesses are now waking up to the buying power of the Chinese, who tend to shop as a recreational activity and are willing to drop large amounts of money on luxury products”

According to the latest Australian Organic Market Report 2017 new organic categories are driving the 15%+ growth in the $1.72 billion organic industry. The industry was valued at $947 million in 2010

Chairman Andrew Monk says that “For the first time, we asked consumers their reasoning behind choosing organics with 49% of respondents claiming that they first purchased certified organics as they became aware of the impact food, fibre and cosmetics may have on their health. 16% began buying organic specifically because of a health crisis,”

With demand for organics outstripping supply by 40%, the Australian retail market for certified organic products is also expected to continue on this growth path with private label products, certified organic processed foods and greater affordability driving this trajectory.

Meanwhile, on line stores like Nature’s Child are attracting buyers from all Australian states as well as countries like the USA and China.

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Discover Nature Play in Australia

When I was pregnant with my first child, I imagined all the fun I would have with my children.

I had memories of not having much as a child and I wanted this to be different for my family. More toys, more opportunities, more time with me and more love.

By the time my son was 2 yrs old, I looked around the overcrowded room of toys one day and realised this image did not match my idea of life, not that I had articulated it to myself or anyone else very well previously, I just had one of those life changing moments. I did not want my children growing up thinking it was okay to have all this “stuff” It all had to go!

I organized a huge garage sale and it all went. Anything left over went to the charity shop.

Once it was all gone, the first thing I noticed is how light my head felt and how clear the room looked. Christian came out to play that day and looked around the room for his toys. They werent’ there but he did not cry or seemed concerned. He just looked around the room, touched all the furniture slowly, then went outside.

The next thing that happened was the affirmation I needed that I had done the right thing. He ran to the garden, picked up a small shovel that I had left in our small stash of outside toys, and started digging. I watched him come back in side, find a container from my cupboard and return the garden. The next few hours involved a lot of digging and dirt. There was water, sand, plants and dirt involved and it was the most peaceful playing session I had ever observed.

When we used to play inside with toys, his attention span was never more than 2 minutes. I would continually show him a new toy or game or song, expecting the initial delight to last and feeling disappointed that he did not like it more.

It turns out that I am not the only parent to have discovered this. I discovered a lot of parents talking about Nature Play and Minimalism.

I love this blog by Denhaye Barahona and encourage you to check out her writings.

Canberra is leading the way in Australia for Nature Play Spaces for kids which is so important for their nervous system in this world of high tech.

I love this one in Western Australia too I love this story of how this nature event was an explosive success. Called the Cubby Town event, the nature craft activities are inspirational. Katherine Healy says that they were “We were astounded at the amazing cubby creations we saw on display, from multi-dome buildings draped in netting to form a gauzy ceiling, to structures with rope roof “beams” strung between trees and branches laid along the sides to form a triangular tunnel dwelling, to hanging shades hovering three feet off the ground, suspended from overhead branches, it was a wonder to behold.

Maybe you could consider a Nature Play Place for your town? Discover more at this link http://www.natureplay.org.au

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Why Are Adults Using our Organic Baby Products?

These 6 Best Sellers at Nature’s Child Organic Baby Range have huge adult followings!

NATURE’S CHILD CERTIFIED ORGANIC BABY POWDER

As the only fully ACO Certified Organic Baby or Body Powder on the shelves right now for adults or babies, discerning customers are choosing the silky soft baby powder for themselves!

  • Powder is the ultimate body product to prevent chafing and reduce moisture fast so while it is ideal at nappy change time
  • Sports people, fitness instructors and even the local circus in my home town are using it and loving it to assist gripping.
  • Adults use baby powder after showering as part of a personal care routine so next time you are running low, grab a tube and discover how much softer this one is than most powders on the market. Our secret is the Tapioca which is so smooth it just feels lush to use.

NATURE’S CHILD CERTIFIED ORGANIC WONDER BALM

Suitable to assist with all itching, rashes, dry skin, dry lips, dribble chins and burns.

  • Wonder Balm has become the staple in many family homes that need just one healing balm for the many skin incidents that happen in every family.
  • Ideal for cradle cap, baby scratches, rashes but the pure 100% Certified Organic Formula is a winner with more than babies.
  • Oncology patients are finding it helpful for lip sores and rough skin.
  • It is the perfect new baby gift for every bump and scratch that any family with a new baby and toddlers understands.
  • The biggest eye opener for me about this product was at a recent event where the irritation and sometimes bleeding that male athletes experience when running in some fabrics. Well that was news to me and our wonder balm is now solving this problem too.

ORGANIC COTTON BABY WIPES DELUXE

The softness will blow you away. Made for fresh newborn skin, the soft toweling on one side and brushed flannel on the other has meant these are the most affordable and durable face washers on the market. At least this is how adults are adapting them. The Pkt 4 is ideal for your family. But again they were designed as reusable baby wipes which still makes them the most affordable and pure solution for wiping a fresh baby bottom.

NATURE’S CHILD CERTIFIED ORGANIC BOTTOM BALM

It appears that many adults have sore bottoms too! A sore red bottom can need both relief from redness from scratching or just help to relieve an itch. Whether it is during a detox or just general worms or parasites. If your anus is itching regularly, see your naturopath as you may have a Gluten sensitivity or have fungus, worms or yeast allergy.

NATURE’S CHILD CERTIFIED ORGANIC BABY WASH

I should not have been surprised about this one because this is exactly what I use as my hand wash at my bathroom sink. Why would I use another product when I have made the purest and best. (proud and not shy of this!) I love the pump, it is easy to use and I love the silky feel that these simple 4 ingredients create. If you like smells, add 3 – 6 drops of your favourite essential oil to the bottle and shake. We don’t add any fragrance as this is for babies but you sure can.

NATURE’S CHILD CERTIFIED ORGANIC BABY MASSAGE OIL

This is a lovely moisturiser in cold, dry months. I find a quick rub on my arms and legs gets them soft quickly without the greasy feeling. If you feel greasy then you are using to much. Dry Shins and legs are common in adults who don’t have enough yummy fats in their bodies. Use Flaxseed or Hemp oil or Coconut Oil to moisturise yourself on the inside while using this in small amounts on the outside.

This 100% Organic Baby Skincare range which includes organic cotton necessities for new parents can be purchased at stockists around Australia and Internationally or right here at our on line store

Nature’s Child is a 100% ACO Certified Organic Baby Skincare range is the first of its kind in glass bottles and cardboard packaging for complete purity. Our ingredients and packaging meet our strict criteria of ZERO WASTE – ZERO HARM which is our vision for a better planet for our babies to inherit

“Our babies are born pure so it just makes sense to use the very best and very purest on their skin. All parents want this but many are hoodwinked by the green washing on fake organic products in our supermarkets. Discerning, educated customers know better and now trust platforms such as Inner Origin for real truth on labelling.”  Jannine Barron

Explore the Full Range of Organic Baby Products on our website including

1. The Ultimate Organic Gift Box – The ideal for baby shower or newborn gift as it includes most of the products below for both mum and baby
2. Organic Bottom Balm – 45g and 85g for the big fans
3. Organic Wonder Balm
4. Organic Baby Powder
5. Organic Baby Massage Oil
6. Organic Baby Wash
7. Organic cotton breast pads in 2 sizes Regular and Large
8. Organic Nipple Balm
9. Organic cotton baby wipes
10. Organic cotton face wipes
We know our babies are born pure which is why we buy them pure with certified organic baby products. Treat yourself as well!

Jannine Barron

Founder